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Resident Stories: Define Beauty

Business Name:

Define Beauty (Wonderfuller Brows)


What is the nature of your business / what services do you offer?

I offer semi-permanent brows, nails, and beauty.


How did you come to be in the industry you are in? What is your background? 

Whilst on maternity I made a decision to venture into Semi Permanent Makeup. I always thought my calling was makeup but once I looked into Semi Permanent Makeup, I knew this was definitely the path I wanted to pursue. I trained with one of the best companies in the UK and found myself a salon to be based at part time.

I am very good friends with lots of businesses at The Secret Warehouse and when a room opened up I immediately jumped at the opportunity. I realised that I could balance my work life and my home life by being in a supportive environment. It’s been a great decision for me, I'm settled, my clients love the fact I'm not too far from my old salon and I don't have the worries that came with my own premises.


How would you like your clients / customers to describe your business? 

Easy to talk to, talented, reliable, and very trusting.


What has been your greatest achievement to date? 

Still being in the industry and through all the tough times, still being busy and clients keep coming back.


How does your business align with the values and ethos of the Secret Warehouse? 

I am a very positive person. A friend bought me The Secret and The Power after my mum passed and I can honestly say that it helped me with my grief, and to also get my shop.


How has being a part of the Warehouse community benefitted your business? 

The support of other residents and being around the positivity. I love coming to work.


If you could give one piece of advice to anyone who wants to start their own business what would it be? 

Learn to balance your home and work life.