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Resident Stories: Eyebrow Queen

Business Name:




What is the nature of your business / what services do you offer?

EyebrowQueen luxury products have been formulated to give you the tools to create your signature brow style. Tame, maintain and style your brows to your every desire with our collection of brow products and tutorials from world-renowned beauty expert and ‘Eyebrowqueen’, Nilam Holmes.


How did you come to be in the industry you are in? What is your background? 

Working in the industry for over 30 years we have pioneered and revolutionised the brow industry through treatments and developing products.


What has been your greatest achievement to date?

Eyebrowqueen is in its second year of trading. Not only do we sell from our own website, but we are also now available through Amazon, Boots and, serving our customers globally.


How does your business align with the values and ethos of the Secret Warehouse? 

In 2010 two powerhouses of the industry met: our founder & CEO, Nilam Holmes the former CEO of HD Brows, and the CEO of Sleepinrollers and the founder of The Secret Warehouse. We have worked alongside each other ever since. It was a natural evolution to base our operations from The Secret Warehouse.


How has being a part of the Warehouse community benefitted your business?

It gives us the power and resource to operate our business, so every day is more successful, and we continue grow.


If you could give one piece of advice to anyone who wants to start their own business what would it be?

Don’t wait... do it now!